pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Packaging
art director：gezi
designer：gezi、jiangx
photographer：zhuokun
client：HOPSCRAFT
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This is an herbal cola flavored Sour El from HOPSCRAFT and Chongqing Tianfu Coke. Some of the hops were replaced with special herbs and spices. The sweetness of the cola is balanced by a moderate acidity and a hint of herbal flavor that adds subtlety.
HOPSCRAFT, a local craft beer brand in Chongqing, taps into local culture and blends the unique Chongqing Cola flavor into craft beer, making this beer not only a stress-free social experience, but also a "happy water for fat people". I hope that through such flavor expression, more people can remember and like Tianfu Lele.
The design continues the retro design elements of Chongqing's local Coke brand "Tianfu Coke", and skillfully combines the direct visual language with the visual memory familiar to the public, presenting a classic and vivid cola flavor beer product packaging.
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這是HOPSCRAFT與重慶天府可樂聯合出品的一款草本可樂風味酸艾爾。用特殊草本植物和香料替代了部分啤酒花。可樂的甜被適度的酸感平衡，加上一絲草本風味，讓韻味更加微妙。
「有草本味道的可樂啤酒」重慶本土精釀品牌HOPSCRAFT 挖掘在地文化，將獨特的重慶可樂風味融入精釀啤酒中，讓這款啤酒除了能無壓力社交外，也能成為「肥宅的快樂水」。希望通過這樣的風味表達，讓更多的人能夠記得並喜歡上天府樂樂。
設計上延續了重慶本土可樂品牌「天府可樂」的復古設計元素，以直接了當的視覺語言與大眾熟悉的視覺回憶做巧妙結合，呈現出一個經典玩味並鮮明的可樂味啤酒產品包裝。
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